One upon a time...
We're often asked why we created ELAN, and how the agency started
People also inquire how we have managed to grow during a time of economic crisis. And they wonder if it was all planned in advance with a proven business model.
ELAN is a team of entrepreneurs, combining bold work, great contacts and, it can't be denied, a bit of luck.
Our story
ELAN was created in 2008.
Marion Darrieutort and Elodie Monchicourt combined enterprise with a desire to invent new ways in which to work and shape their craft.
Quickly, top brands like Yahoo!, Electrolux, L’Oréal Group, and METRO Cash & Carry (whose courage we salute!) put their trust in us.
Quickly, consultants we had previously worked with wanted to join the adventure. That’s how Agence ELAN came to be.
Before we knew it we were ten, cramped in a tiny office. Ten, all with the mission to keep the entrepreneurial spirit upon which the agency was created, and the boldness and desire to be close to our clients.
At that point, we decided to enlarge our team of partners and organize the agency like a law firm: ensuring that partners are closely involved in the operational services we carry out for our clients. In July 2008, Nicolas Narcisse joined ELAN, followed by Jean-Pierre Rousset in February 2009. Today we are four partners who have worked together in various combinations in the past, and who share the same values.
Since then, ELAN has been driven by a single conviction: it is time to revitalise public relations, to strive for greater professionalism in strategic and creative services. In a changing world, we need to change the way we think about communication. Gone is the classic, linear approach to PR, based on one-way communication from brand to target. Today, PR is not simply a way to generate media clippings. Above all, it’s a way to manage image and opinion, generating favorable perceptions among all key targets and communities.
