Community Relationship Management

Because brand icons don’t necessarily carry the influence they once did…

Because today’s media campaigns do not always foster public buy-in…

It’s time to revamp traditional endorsement systems.

CRM by ELAN is a tool that places communities at the center of influence programs by reinventing ways to identify them.

Created using tools to identify the broadest possible range of communities (artists, business leaders, academics, experts, scientists, etc.), CRM by ELAN creates communities linked by a strong, revitalised desire to belong and connect…  because it’s clear that what creates attachment to a product or a brand today is not its intrinsic qualities but the emotions of buy-in and recognition it fosters.